How to Download and Use the Merchant Word Extension for Amazon FBA
If you are an Amazon FBA seller, you know how important it is to find the right keywords for your products. Keywords are the words and phrases that shoppers use to search for products on Amazon. They determine how well your products rank on the search results page and how much traffic and sales you get.
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But finding the best keywords for your products is not easy. You need to know what buyers are actually searching for, what keywords your competitors are using, and how to optimize your listings for maximum visibility and conversions.
That's where the Merchant Word Extension comes in. This is a powerful Chrome extension that helps you discover, analyze, and optimize keywords for your Amazon FBA products. It uses real Amazon data to provide you with accurate and relevant keyword information that can boost your sales and profits.
In this article, we will show you what the Merchant Word Extension is, how to download and install it, and how to use it for keyword research and optimization. We will also cover the features and benefits of this amazing tool that can supercharge your Amazon business.
What is the Merchant Word Extension?
The Merchant Word Extension is a Chrome extension that integrates with your Amazon seller account and provides you with valuable keyword data and tools. It is developed by MerchantWords, a company that specializes in Amazon keyword research and optimization.
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The Merchant Word Extension allows you to access the following features:
Keyword search volume and relevancy
Product ideas discovery
Trademark checker
Competitor's winning keywords
Mobile keywords geo-tracking
Orders dashboard
Keyword optimization
Fast landing pages
Single coupons distribution and Zapier integration
Organic and PPC index checker
Earnings, ROI and profit margin calculator
We will explain each of these features in detail later in this article.
Benefits of using the Merchant Word Extension
By using the Merchant Word Extension, you can enjoy the following benefits:
You can find profitable keywords and new product ideas based on actual Amazon data.
You can see how difficult it is to rank for a specific long-tail keyword.
You can verify if your keywords are indexed by Amazon's A9 algorithm.
You can avoid using trademarks in your product listings that could get you in trouble.
You can see which keywords make most of the sales for your competitors.
You can track keyword ranking on mobile devices as seen from the buyer's location.
You can see your daily sales per ASIN and filter your orders by source.
You can quickly optimize your product titles, bullet points, and descriptions for maximum keyword density and relevancy.
You can create stunning mobile-optimized landing pages with drag-and-drop functionality.
You can distribute coupons via Manychat or MailChimp with Zapier integration.
You can discover which keywords or phrases are not indexed for search or PPC campaigns.
You can calculate how much profit you'll make after deducting FBA and other fees.
How to download and install the Merchant Word Extension
To download and install the Merchant Word Extension, follow these steps:
Go to to open the Chrome web store page for the Merchant Word Extension.
Click on the Add to Chrome button and confirm the installation.
Once the extension is installed, you will see a MW icon on the top right corner of your browser.
Click on the icon and sign in with your MerchantWords account. If you don't have one, you can create one for free or choose a paid plan that suits your needs.
After signing in, you will be able to access the Merchant Word Extension features from any Amazon page.
How to use the Merchant Word Extension for keyword research and optimization
To use the Merchant Word Extension for keyword research and optimization, follow these steps:
Go to any Amazon page where you want to find keywords for your products. For example, you can go to a product listing page, a search results page, or a category page.
Click on the MW icon on the top right corner of your browser and choose the feature you want to use from the drop-down menu.
Depending on the feature you choose, you will see different options and data on the right side panel of your browser. For example, if you choose Keyword Search Volume & Relevancy, you will see a list of keywords related to the product or category you are viewing, along with their search volume, relevancy score, and difficulty level.
You can use the filters and sorting options to narrow down your keyword list and find the best ones for your products. You can also export your keyword list to a CSV file or copy it to your clipboard.
You can also use the Keyword Optimization feature to optimize your product listings for your chosen keywords. This feature allows you to edit your product title, bullet points, and description and see how they affect your keyword density and relevancy. You can also see suggestions for improving your listing based on best practices and Amazon guidelines.
Once you are happy with your optimized listing, you can save it as a draft or publish it directly to your Amazon seller account.
Features of the Merchant Word Extension
The Merchant Word Extension has many features that can help you with your Amazon FBA business. Here are some of them:
Keyword search volume and relevancy
This feature allows you to find keywords related to any product or category on Amazon. You can see how many people are searching for each keyword, how relevant it is to your product or category, and how difficult it is to rank for it. You can use this information to find profitable keywords and optimize your listings for them.
Product ideas discovery
This feature allows you to discover new product ideas based on popular keywords. You can see what products are selling well for each keyword, how much revenue they generate, and how many reviews they have. You can use this information to find gaps in the market and create products that meet customer demand.
Trademark checker
This feature allows you to check if any of your keywords are trademarked by other brands. You can see which trademarks are registered in which countries and what products they cover. You can use this information to avoid using trademarks in your listings that could get you in legal trouble or cause confusion among buyers.
Competitor's winning keywords
This feature allows you to spy on your competitors and see which keywords they are ranking for and making sales with. You can see their organic and PPC rankings, their estimated sales per keyword, and their listing quality score. You can use this information to find out what works for them and replicate their success or find ways to differentiate yourself from them.
Mobile keywords geo-tracking
This feature allows you to track how your keywords rank on mobile devices as seen from different locations around the world. You can see how your mobile rankings differ from your desktop rankings, how they vary by country or region, and how they change over time. You can use this information to optimize your listings for mobile users and target specific markets.
Orders dashboard
This feature allows you to see your daily sales per ASIN and filter them by source. You can see how many orders you get from organic search, PPC campaigns, external traffic sources, or other channels. You can use this information to measure the effectiveness of your marketing strategies and optimize your budget allocation.
Keyword optimization
This feature allows you to quickly optimize your product listings for maximum keyword density and relevancy. You can edit your product title, bullet points, and description and see how they affect your keyword density and relevancy. You can also see suggestions for improving your listing based on best practices and Amazon guidelines. You can save your optimized listing as a draft or publish it directly to your Amazon seller account.
Fast landing pages
This feature allows you to create stunning mobile-optimized landing pages with drag-and-drop functionality. You can choose from different templates, customize your design, add your product images and videos, and insert your call-to-action buttons. You can use these landing pages to drive traffic from social media, email marketing, or other sources and increase your conversions.
Single coupons distribution and Zapier integration
This feature allows you to distribute coupons via Manychat or MailChimp with Zapier integration. You can create single-use coupons for your products and send them to your subscribers or followers. You can also integrate your landing pages with Zapier to automate your coupon distribution and track your results.
Organic and PPC index checker
This feature allows you to discover which keywords or phrases are not indexed for search or PPC campaigns. You can enter your ASIN and a list of keywords and see which ones are missing from the Amazon index. You can use this information to fix any issues with your listings or campaigns and improve your visibility and sales.
Earnings, ROI and profit margin calculator
This feature allows you to calculate how much profit you'll make after deducting FBA and other fees. You can enter your product cost, selling price, shipping weight, and dimensions and see your net profit, ROI, and profit margin. You can use this information to price your products competitively and maximize your profits.
Conclusion
The Merchant Word Extension is a must-have tool for any Amazon FBA seller who wants to find and optimize keywords for their products. It offers a range of features that can help you discover profitable keywords, spy on your competitors, optimize your listings, create landing pages, distribute coupons, check your index status, and calculate your profits.
By using the Merchant Word Extension, you can save time and money on keyword research and optimization, boost your organic and PPC rankings, drive more traffic and sales to your products, and grow your Amazon business.
If you want to download and use the Merchant Word Extension, you can go to and install it for free or choose a paid plan that suits your needs.
FAQs
What is the Merchant Word Extension?
The Merchant Word Extension is a Chrome extension that helps you find and optimize keywords for your Amazon FBA products. It uses real Amazon data to provide you with accurate and relevant keyword information that can boost your sales and profits.
How do I download and install the Merchant Word Extension?
To download and install the Merchant Word Extension, go to , click on the Add to Chrome button, confirm the installation, click on the MW icon on the top right corner of your browser, and sign in with your MerchantWords account.
How do I use the Merchant Word Extension for keyword research and optimization?
To use the Merchant Word Extension for keyword research and optimization, go to any Amazon page where you want to find keywords for your products, click on the MW icon on the top right corner of your browser, choose the feature you want to use from the drop-down menu, and follow the instructions on the right side panel of your browser.
What are the benefits of using the Merchant Word Extension?
By using the Merchant Word Extension, you can find profitable keywords and new product ideas based on actual Amazon data, see how difficult it is to rank for a specific long-tail keyword, verify if your keywords are indexed by Amazon's A9 algorithm, avoid using trademarks in your product listings that could get you in trouble, see which keywords make most of the sales for your competitors, track keyword ranking on mobile devices as seen from the buyer's location, see your daily sales per ASIN and filter them by source , quickly optimize your product titles, bullet points, and descriptions for maximum keyword density and relevancy, create stunning mobile-optimized landing pages with drag-and-drop functionality, distribute coupons via Manychat or MailChimp with Zapier integration, discover which keywords or phrases are not indexed for search or PPC campaigns, and calculate how much profit you'll make after deducting FBA and other fees.
How much does the Merchant Word Extension cost?
The Merchant Word Extension is free to download and install, but you need a MerchantWords account to access its features. You can create a free account that gives you limited access to some features, or you can choose a paid plan that gives you full access to all features. The paid plans start from $29 per month and vary depending on the number of keywords, products, and markets you want to research.
Is the Merchant Word Extension safe and reliable?
Yes, the Merchant Word Extension is safe and reliable. It uses SSL encryption to protect your data and privacy. It also uses real Amazon data to provide you with accurate and relevant keyword information. It is updated regularly to keep up with the changes in the Amazon marketplace and algorithm. It has thousands of satisfied users who have improved their Amazon business with this tool.
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